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Campaign and Website Analytics Impact Planning

Measure what matters with campaigns and website analytics.

Measurement of your efforts matters when creating a strategic plan. By measuring your campaign results, we will have the information needed to make tactical changes to the plan year-to-year.  Let’s connect and work as a team to identify and implement the key performance indicators (KPIs) necessary to improve the performance of the strategic plan.

Ensuring your advertising campaigns and website are obtaining the outcomes you want can be time-consuming but is important when reviewing and adjusting your strategic plan. Let’s work to make this business task easier and gain the outcomes you deserve.  



Analytics can vary based on the type of media outlet used. If your plan includes traditional advertising like newsprint and radio, it’s a bit harder to track return on investment without a measurable call to action. 

Digital and social media analytics are easier to measure since most calls to action are measured online through tracking or platform analytics tools like Google Analytics. Hollmann Consulting will work with you to identify and implement the Key Performance Indicators (KPIs) necessary to improve performance. 

Measuring what you are strategically doing allows you to adjust strategies and objectives. By measuring how plans are working for the business, it minimizes the cost to implement, ensures you are reaching the target market, and guarantees the best return on your investment. 

Search engine optimization (SEO) is the process of improving the online website traffic to a website or web page from search engines like Google, Bing, Yahoo. 


Organic SEO targets unpaid (no cost to you) traffic on your website while paid advertising is money you spend to drive visitors to your site from paid campaign efforts. Internet marketing strategies are important when the majority of internet visitors use a search engine to find what they need. We want your website to rank higher on the search engine results page (SERP) to drive online visitors to your website and convert them to customers.

Search Engine Optimization (SEO)


Let's Connect and Start Planning

The first step is our initial free, no-obligation consultation to discuss your business and your needs. 


That’s right, you talk about your business and what your business goals and aspirations are, allowing me to identify the strategies and tactics we will use to achieve them. 


Hollmann Consulting will work with you and guide you to establish the right strategies for your business needs. Let me help take you from planning to implementation.

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